Case history: Domenico Nardone of Zzub

zzubZzub is a social marketing platform, where users can review products by selected companies and share their experiences and opinions. Buzz marketing is one of the frontiers of advanced web marketing.

The zzub team uses we+ to remotely manage their projects: we asked Domenico Nardone how they are using our 2.0 enterprise platform.

How are you using we+ in your organization?

Working remotely, zzub collaborators need a meeting point to manage the main project we’re developing at the moment: our new community platform. (…)

From the start we+ has been useful as a support to our daily work, above all for its document repository features, which are key to share important information and not let them get lost in our personal inboxes.

After getting the hang of the platform we started using it regularly, especially the calendar, which allows us all to keep an eye on the deadlines and follow the development of the project and it various steps, particularly thanks to the use of tasks and milestones.

How long did it take to use it at its full potential?

Not much. Within a couple of weeks we managed to use the platform and all its collaboration and communication tools.

What’s the feature you’d most like to have?

A more powerful Wiki tool, with an advanced editor, might help the collaboration.

Should you suggest we+ to someone, what’s the key feature of we+ that you would use to convince them?

Immediacy for sure. Beginning to use we+ means to install or configure almost nothing: the usability and ease of use allow you to start using the environment at its best after a few days of trial.

This is something that is rarely valued, but it’s fundamental for the diffusion of these collaboration tools: if thecnologies are too complex they become a deterrent rather than an enabling factor.

The extra value of we+ resides in its ease of use, that allows anyone to adopt it seamlessly as a support for its working activities.


Scritto da admin il 11 May 2010 in yooplus .

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